Sme.sk vám v spolupráci s agentúrou Skrivanek prináša ďalšiu lekciu kurzu biznis angličtiny. Tentokrát sa naučíme, ako by mal vyzerať personálny inzerát. Otestujte svoje vedomosti, výsledky testov nájdete na konci lekcie.
JOB ADVERTISEMENT (ADVERT, AD)
Job advertisements are the same as any other advertisements selling/offering products. Your product is the job and the readers who are reading the advertisement are your customers.
Predchádzajúce témy:
Consequently, the job advertisement has to be interesting, attractive, short and clear but it should answer basic questions about the company and its production, about the job itself, about whom exactly the company is looking for, the salary and how the "customers" can apply.
The advertisement should present professional image of the company and it should follow the AIDA selling format:
A_ _ _ n _ _ _n
I_t _ _ _ _ t
D_ s _ _ _
A_ _ i _ _
The AIDA writing format was developed in 1925 by psychologist E.K. Strong Jr. and is even now considered a valuable help when writing adverts. It basically means that the headline should grab your attention, the information should be written in an interesting way, it should make you desire the job and prompt an action.
Writing Tips Quiz:
The best places to put your ads are for example online portals which specialise in offering vacancies and summer jobs where the companies can edit the ad and update the information. Individuals or companies can also place the ad directly on their web pages or they can advertise in newspapers and magazines.
You should try to make the readers involved by using words like "you", "your" or "yours" in the adverts and incorporate something new and challenging to attract them. Stress what is special about the job, company or employer. But remember that the job ad must be credible.
Putting your advertisements on a page with other job ad, the best position is the top right corner and the adequate size is a quarter of a page.
__ outline of job role and purpose
__ job base location
__ permanent or a short-term contract
__ job title
__ employer
__ perks
__ description of business activity and market position
__ outline of an ideal candidate
__ website address
__ responsibility of the role
__ explanation of recruitment process
__qualification and experience required
Test your knowledge:
Try to fill....: Attention, Interest, Desire, Action
Tick the information...: outline of job role and purpose, job base location, job title, employer, description of business activity and market position, outline of an ideal candidate, responsibility of the role, qualification and experience required
Skrivanek ja najväčšia jazyková agentúra v strednej a východnej Európe. Na trhu jazykových služieb pôsobí už od roku 1994. Kancelárie a učebne agentúry Skrivanek nájdete v 3 mestách na Slovensku a v ďalších 13 krajinách sveta.
Ako jedna z najväčších prekladateľských agentúr v Európe sa stal Skrivanek uznávaným šecialistom na európske a ázijské jazyky. Zamestnáva viac ako 400 kvalifikovaných jazykových odborníkov a ponúka odborné preklady do všetkých jazykov.
Okrem rôznych typov kurzov pre verejnosť Skrivanek zabezpečuje aj výučbu na kľúč pre firmy a jednotlivcov, jazykové audity, pobytové a zahraničné kurzy alebo prípravu na jazykové skúšky pre deti aj dospelých.
Viac informácií nájdete na www.skrivanek.sk
